ABOUT

Discover the story behind every wrist

Since 2018, we’ve been crafting Apple Watch bands that elevate your style with unmatched variety, offering the perfect addition to every outfit, every occasion, and every wrist. 

Designed differently

We don't make Apple Watch bands just to fill a catalogue. We design them to earn a place on your wrist.

Every detail — from the materials and fit to the way it feels when you put it on — has a reason to be there.

Love it or Swap it

Not quite right? No worries. Whether it's the wrong size, colour or just not your vibe, we'll swap it.

Because your wrist deserves nothing less than perfection.

Customer-centered design

Your Apple Watch goes everywhere with you. So your band should be designed for real life.

We obsess over the details that matter — how it feels on your wrist, how it moves, how it wears and how it looks with everything else you're wearing.

Your feedback helps shape what we make next.

Better packaging. Less waste.

We’ve ditched unnecessary plastic and designed our packaging to use less, waste less and still protect what's inside.

It's a small part of the iSTRAP experience, but one we're continually working to improve.

$50,000 donated supporting Breast Cancer research

We’re not just about style—we’re about impact. Through sales of our Pink Hero Sport Band, we've contributed over $50,000 toward breast cancer research and awareness, we’re committed to making a meaningful difference. Here’s to a future where every wrist can wear hope.

We're going Carbon Positive

We’re stepping up our game for the environment. We’re on a mission to become carbon positive, going beyond neutral to actively improve the planet. Every step we take—from production to shipping—brings us closer to a greener future.

Why iSTRAP?

Because your Apple Watch shouldn't have to look like everyone else's.

iSTRAP was born in 2018 with a simple idea: make Apple Watch bands people actually want to wear.

Since then, we've grown into a global brand built around thoughtful design, better materials and products that let you make your Apple Watch your own.

$50,000 AND COUNTING...

Proud supporters of breast cancer research

iSTRAP is proud to have contributed over $50,000 toward life-saving breast cancer research and support initiatives with every Pink Hero Sport Band sold. We have donated to help fund vital programs working toward a future with zero deaths from breast cancer.

The world means the world to us.

The world means the world to us.

The world means the world to us, and we’re on a mission to protect it. Our commitment starts with our packaging—it’s 100% recyclable, ensuring that every box can be repurposed instead of adding to the landfill. But we’re not stopping there. We’re actively working towards becoming carbon positive, meaning we aim to remove more carbon from the atmosphere than we produce. From sourcing eco-friendly materials to optimising our manufacturing and shipping processes, every step we take is designed to reduce our footprint and contribute to a healthier planet. For us, it’s not just about offsetting our impact; it’s about making a positive change for the world we all share.

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MISS UNIVERSE AUSTRALIA
Olivia Molly Rogers
ACTOR
Saloni Chopra
CHIROPRACTOR
Dr Cody
PERSONALITY
Tully Smyth
MODEL
Eileen Cassidy
TRAINER
Chad Hurst
CREATOR
Nicole Li
CREATOR
Erin Rummins
MUSICIAN
George Sheppard
ARTIST
Gareth Davies

Frequently asked questions

Is iSTRAP legit?

Yes. iSTRAP has been designing Apple Watch bands and protection since 2018. We design, stock and ship every product ourselves. We're a real team of real Apple Watch-loving people, here if you need us.

Where is iSTRAP located?

iSTRAP was born in Australia in 2018. Today, our team is spread across the globe, from bustling cities to beautiful coastlines, working together to bring the best style to your Apple Watch.

Does iSTRAP drop-ship?

No. We’re all about hands-on quality control, so we don’t drop-ship. Every iSTRAP product is crafted with care, and when you place an order, we pack it and send it directly to you.