Since 2018, we’ve been crafting Apple Watch straps that elevate your style with unmatched variety, offering the perfect addition to every outfit, every occasion, and every wrist.
Leaders in Variety
With over 700 unique styles, colours, and designs, we empower you to make your Apple Watch the ultimate fashion accessory. From bold statements to subtle elegance, our ever-expanding collection means there’s a strap (or case) for every mood, moment, and masterpiece you create on your wrist.
Super-charged Shipping
Your order, our priority. We ship the same day you click ‘buy,’ ensuring your new wrist candy arrives faster than you can say ‘fashion-forward'.
Love it or Swap it
Fell out of love? No worries! With Love it or Swap it, you can switch things up with ease. Whether it’s the wrong size, colour, or just not your vibe, we’ve got your back—because your wrist deserves nothing less than perfection.
Customer-centered design
We believe in creating products with you in mind. Each one is designed to be comfortable, durable, and effortlessly stylish, because we know it’s not just about how it looks—it’s about how it feels. Your feedback drives our innovation, ensuring every product is a perfect fit for its purpose and for your lifestyle.
National Breast Cancer Foundation
We’re not just about style—we’re about substance, too. As proud partners of the National Breast Cancer Foundation, we’re committed to making a difference. And with $50,000 donated (and counting) we continue to raise funds and awareness for a better world, one wrist at a time.
Planet-perfect packaging
We're serious about doing our bit for the planet, one package at a time. Our packaging is 100% recyclable, designed to protect your new favourite delivery, and the environment. We’re committed to reducing waste and making every unboxing as green as possible.
We're going Carbon Positive
We’re stepping up our game for the environment. Recently announced, we’re on a mission to become carbon positive, going beyond neutral to actively improve the planet. Every step we take—from production to shipping—brings us closer to a greener future.
Check out what's new
Did someone say New? Check out the latest bands for Apple Watch for everything fresh AF.